Video / Content Marketing

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent non-product content – is a cost-effective method of attracting and retaining a clearly-defined audience.



Recognising the importance of this marketing thrust, our editorial team will help you identify the right stories to build a meaningful relationship with your audience. This dedicated content marketing unit works with you to set in place a content strategy for your brand, as well as in the creation of customised videos, articles and curation of relevant stories from our rich archive.

We get creative with a variety of multimedia elements. These include infographics, videos, images and text, to maximise the storytelling effect and to provide a more insightful approach to content marketing for local and regional markets.

Disseminating this content via the added dimension of video gets the readers’ attention– and you can customise the campaign to pull their attention to focus on the topic around your solution.It is a non-intrusive approach that allows you to build awareness of your marketing solutions for your customers.With content marketing, you can build brand loyalty and elevate your brand positioning with content that resonates with a clearly-defined audience, so you acquire and retain them.


  OUR CONTENT MARKETING PACKAGE  is at S$6,500 per month and includes the following:

  • Either a video or an article placement on our website. The video/article will be placed within our magazine section for a month.
  • The AIR website is Asia’s most visited insurance news website with 250,000 page views per month.
  • A sponsored text link in AIR eDaily to drive traffic to your content. AIR eDaily is an eNews alert giving you the top five news of the day, Monday – Friday. It is well-received by the industry; reaching more than 125,000 ready readers per week. Subscribers and non-subscribers alike get access to our eDaily FREE.
  • With a minimum series of six placements, you will get a branded landing page with your logo, featuring links and descriptions to your own articles, white-papers, blog posts, or videos.
  • With a minimum series of 12 placements, exclusivity as the only firm covering the chosen topic gives you heightened exposure and profile to our readers on a regularly basis

Series discount:
– S$30,000 nett for 6 placements
– S$45,000 nett for 12 placements.*There is a separate charge for content creation.
Please contact us for more details regarding costs for content creation at